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Web analytics is the process by which all information from users of our website and their interactions for subsequent interpretation and analysis collected. The aim is to improve web performance, user experience, optimizing navigation and usability and search engine optimization (SEO).

Analytical allows to collect all data traffic as visits, unique visitors, bounce rate, page views, time navigation, traffic source and demographics. They could track the real-time data on a dashboard or custom control box, as well as studies and reports in newspapers.

In addition, for data interpretation strategic objectives defined website and its indicators (KPI). Thus, it can reflect the performance reports and make proposals for optimization and improvement, as well as verifying compliance with the targets.

We also offer studies on web accessibility, both to adapt to specific regulations, such as for more specific needs.


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